So this relationship coach gets up in front of an audience of his ideal customer, single women looking for Mr. Right. Everyone was eager to hear his words of wisdom. But as he started speaking, the crowd began to squirm, then frown, then outright giggle.

By the end of the seminar, the reviews were in. “I honestly heard nothing that was of any use to a modern woman.” Ouch!

If you love watching reality tv like I do, you remember when this happened to Ash on “90 Day Fiance – Before the 90 Days”. It was brutal. 

It made me think of my friend who is also a relationship coach.

She recently held a webinar and things went a lot different for her. She spoke on how difficult it is to be alone during this scary time of a global pandemic especially if you’re single and quarantining alone.

She gave examples of how her clients were still meeting people online, deepening their relationships over Zoom and even having socially distanced dates in the park sitting 6 feet apart.

The women in her webinar were engaged, they asked questions and many of them ended up signing up for her program.

I sincerely wish Ash learned what my friend already knew. You will continue struggling if you haven’t taken the time to understand the frustrations your audience face.

If you want to stand out from the rest in a crowded landscape, you have to be the one that articulates exactly what’s going on in your audience’s mind.

My friend was empathetically able to zone in on what single women looking for lifelong love are feeling in the age of social distancing. She understood how lonely it could be — being single right now and quarantining alone. She understood how they might think it was impossible to meet or date anyone and gently gave them hope that it was possible.

And it pays off. My relationship coach friend shows that even during this financial crisis, people are still willing to spend their money with someone who truly articulates what they’re thinking and feeling.

So today take the time to listen … I mean really listen … to what your audience is asking for – problems, complaints, frustrations and all. It’s the difference between continuing to struggle and truly starting to connect with your audience.