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If I Raise My Prices, My Clients Won’t Buy From Me
With Kanye’s and Drake’s recent releases causing so much excitement, I want to you back to 2013 to another hip-hop release that caused a major stir. You see, in 2013, an unsigned rapper named Ermias Asghedom had an idea. He would release his next mixtape for free on...
If I Raise My Prices, My Clients Won’t Buy From Me
With Kanye’s and Drake’s recent releases causing so much excitement, I want to you back to 2013 to another hip-hop release that caused a major stir. You see, in 2013, an unsigned rapper named Ermias Asghedom had an idea. He would release his next mixtape for free on...
Want to sell more? Start with a story.
Remember when that Target commercial came out? The one that featured Bea Dixon, the founder of Honey Pot. In it she spoke of her challenges starting her business and shared why its success was important to her - “so that the next Black girl that comes up with a great...
Who is the Hero of your Brand?
Have you seen the new Amazon Christmas ad? It tells a beautiful story of a ballerina preparing for a big show. She diligently and against all odds, trains and rehearses, but unfortunately — Covid — the show is canceled. Her dream shatters before her eyes.