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Who is the Hero of your Brand?

Who is the Hero of your Brand?

Have you seen the new Amazon Christmas ad? It tells a beautiful story of a ballerina preparing for a big show. She diligently and against all odds, trains and rehearses, but unfortunately — Covid — the show is canceled. Her dream shatters before her eyes.

The Real Reason she wasn’t Promoting her Business

The Real Reason she wasn’t Promoting her Business

OK so I have a friend who’s been wanting to get her consulting business off the ground for the past 5 years.  She works full-time and can’t stand her coworkers. (When her mother died, they really had the nerve to complain about her taking time off!) Even though she...

The Reviews came in and … Ouch!

The Reviews came in and … Ouch!

So this relationship coach gets up in front of an audience of his ideal customer, single women looking for Mr. Right. Everyone was eager to hear his words of wisdom. But as he started speaking, the crowd began to squirm, then frown, then outright giggle. By the end of...

We were Branded

We were Branded

Our ancestors were literally branded. They were tied up, held down and a red hot iron brand held against their skin searing each layer.  400 years later the acts of torture have not stopped. The death of George Floyd shows this. The deaths of Tamir Rice, Philando...

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